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Jag-lovers brochures - Mark IV (1.5/2.5/3.5 Litre Saloons etc) Index
 
 Section: Mark IV (1.5/2.5/3.5 Litre Saloons etc) Index
 
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Cover   Description or Title Date Models
The cover for this brochure Open in new window This catalogue with beige covers, probably printed in late 1944 or early 1945, may be one of the rarest of the early Jaguar name catalogues. It has no Company address and still bears the SS logo in places.... 1945 Jaguar Range
The cover for this brochure Open in new window 'Jaguar - the world's finest car in its class' Set of eight B/W postcards and holder issued by the Hoffman Motor Car Co of New York. Dates from immediately post-war (the wheel spinners have a mixture of Jaguar and SS logos). Size 6 x 4" 1946 Mk IV Jaguars
The cover for this brochure Open in new window 1.5/2.5/3.5L (Mark IV) a lovely miniature brochure 1946 MkIV (1.5/2.5/3.5L)
The cover for this brochure Open in new window The first post war folder for the Jaguar Saloons and Coupe models (usually known now as the Mark IV). This brochure also comes in a US version with the address printed (not overprinted) for the East Coast Distributor Hoffmans 1946 Mark IV
The cover for this brochure Open in new window The first post war folder for the Jaguar Drop Head model (usually known now as the Mark IV). This brochure also comes in a US version with the address printed (not overprinted) for the East Coast Distributor Hoffmans 1946 Mark IV
The cover for this brochure Open in new window 1.5 Litre Instruction Book 1946/47/48 64 pages of info and pictures for the Mk IV 1.5L owner 1946 Mk IV 1.5 Litre
The cover for this brochure Open in new window A very rare folder from Jaguar Cars Distributers in Belgium for the Mark IV  It also shows a Van Den Plas SS100 on the back page! 1947 Mk IV/SS100
The item Open in new window Original letter and invoice to a Californian company who asked for literature . It states that Jaguar were unable to supply catalogues for the 1930-1947 period due to much material being destroyed by 'enemy-action'. However, since there was no recorded enemy damage to Jaguar's stores at Coventry, it's more likely that they had simply destroyed their stocks of brochures and catalogues for reasons unknown! 1948 Jaguar Cars
The cover for this brochure Open in new window A Different Breed of Cat article + pics 20pp US  1965 Jaguar History
Pre and Post war 1.5/2.5/3.5L Models
The following descriptions of the differences are taken from the Jag-lovers Model Descriptions page:

SS Jaguar 1-1/2 litre, 2-1/2 litre and 3-1/2 litre saloons 
These were produced as a four-door saloon and as a drop-head coupe, both seating five. The 1-1/2 litre cars are somewhat smaller than the 2-1/2 and 3-1/2 litre cars. The early 1-1/2 litre engine was a side-valve four, later an OHV four replaced it. The 2-1/2 and 3-1/2 were the same OHV sixes as used in the SS-100.

The 1935-37 models had a single fender mounted spare tire, the 1938-40 models had the tire under the boot in a compartment. The radiator shell has vertical chrome bars. The front sidelights on early cars are a separate chrome unit, but on later cars were done by welding a pod onto the fender and blending in with lead. Horns are generally visible, mounted on the bumper or under the headlights. Some cars have foglights. The door handles are below the chrome side trim on early cars, but in line with the trim on later cars. The tires are 18" rim diameter with wire spoke wheels, with the chromed knock-off hub having the SS logo. The optional Ace discs covered the spokes to give the appearance of disc wheels. 

There were a few special bodies done by various other coachbuilders including Graber, Saoutchik, Beuttler, Van den Plas and a Mulliner divided limousine for Standard's director Sir John Black. 

Jaguar Mark IV 
Mechanically these are the same as the pre-war saloon range and were produced in saloon and DHC form. The 2.5 and 3.5 engines were now produced by Jaguar, Lyons having bought the tooling from Standard, who continued to supply the 1.5 engine, making it the last Jaguar to be built with an outsider engine. The designation 'Mark IV' first appeared officially from a Jaguar source in 1964 in the USA and is commonly used to identify these models, even if not ever actually used as a genuine model name.

Visual differences between these and the pre-war SS Jaguar saloons are very minor. The radiator badge reads "Jaguar" with the engine size, the SS logo having been eliminated. The badge in the center of the rear bumper is a "J", replacing the "SS". The tires are 18" rim diameter with wire spoke wheels, and optional Ace discs covered the spokes to give the appearance of disc wheels.

The wheel knock-off hubs also say 'Jaguar' rather than 'SS'. A brochure released in early 1945 (not shown here) around the time of the name change of SS Cars to Jaguar Cars still showed 'SS' on the spinners. It was withdrawn very quickly and never reissued so only a few copies are now known to exist. Two are in private ownership and another is in the National Motor Museum at Beaulieu, UK. .


Caution: accurate colour reproduction of any brochure is not guaranteed - you are advised to obtain an original brochure or consult a Jaguar dealer for this
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