We also have a selection of original literature and memorabilia from the SS Car Club
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Please see our large selection of original 1930s SS Cars magazine adverts
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For a discussion on the difference between
the pre and post-war SS/Jaguar saloons (1.5/2.5/3.5 Litre and/or (the models often known as) the Mk IV)
see the Mark IV Section
SS Cars Ltd was formed in late 1933, however the SS model designation was in use from 1931 so the material listed here starts then.
|
Cover |
|
Description or Title |
Date |
Models |
 |
 |
The first folder for the SS I. This folder carries both the distinctive new SS logo and the then current Swallow logo |
1931 |
SS I |
 |
 |
The first folder for the SS II. This folder carries both the new SS and the then current Swallow logos.
|
1931 |
SS II |
 |
 |
An original instruction leaflet for the RAG carburetter as used on all SS cars with the original sidevalve Standard engines
|
1932-35 |
SS Cars |
 |
 |
A large format folder introducing the 1933 S.S.I and S.S.II Sports range
|
1933 |
Swallow Coachbuilding |
 |
 |
An original letter from and personally signed by William Lyons to a member of staff ('Bate') thanking him for his service in the works Fire Brigade during the war.
Also shown are Mr Bates original invitation to join the then Swallow Coachbuilding Company in 1934, his SS Cars Ltd pass with its special Fireman's Permit,
and his copy of the company's Mutual Aid Fund for War Damage Rules and Benefits booklet. It shows him to be a fully paid up member |
1934-1944 |
Swallow/SS Cars Ltd |
 |
 |
Original tool kit descriptions for S.S. I and S.S. II taken from the original 1933 S.S. Instruction Book
|
1933 |
S.S.I/II |
 |
 |
A very unusual 'User Car Show' card that would have originally been hung over the radiator of the car it gave details for. Later, the company produced Glass's Guide
|
1934 |
SS Cars |
 |
 |
An extremely rare copy of the first issue (Vol 1 No 1) of the official 'SS Magazine'.
Only two copies of this magazine are currently known to exist - this one and a copy of No 2
|
1934 |
SS Cars |
 |
 |
Complete 1934 SS I/II original Instruction Manual. This is more of a mini-service manual than an owners manual.
|
1934 |
SS I/II |
 |
 |
A very scarce SS cars full catalogue for 1934. Protected in a oystershell like heavy cover with
cord binding and embossed SS logo in green, this is the prestige catalogue that was given out to serious customers that year
|
1934 |
SS Range |
 |
 |
A very scarce SS Cars flyer that was almost certainly issued as an addenda to the prestige main catalogue for 1934 |
1934 |
SS Cars |
 |
 |
'The SS 1934 - Cars of a Distinctive Class' Very large (32" x 22" unfolded) and rare coloured complex broadsheet for complete 1934 Swallow Coachbuilding range |
1934 |
SS I/SS II |
 |
 |
A glass inkwell with black bakelite cover having the SS logo moulded in |
1930s |
SS Cars |
 |
 |
20 H.P. S.S.l Saloon 2pp 'Motor' review |
1934 |
SS 1 |
 |
 |
A very scarce Dutch language SS Cars folder from 1934
|
1934 |
SS Cars |
 |
 |
Original letter as received by Ekco confirming that they will fit their latest radio to Mr William Walmsley's car for test. William Walmsley was William Lyon's co-director at the time and a founder company member. Plus the cc reply acknowledging the letter |
1934 |
SS Cars |
 |
 |
Original letter to a USA customer (Mr J Elbert who was a famous car collector of the period) enclosing an illustrated leaflet of SS Cars |
1934 |
SS Cars |
 |
 |
Original letter to a USA customer (Mr J Elbert who was a famous car collector of the period) enclosing literature on SS Cars |
1934 |
Swallow |
 |
 |
A rare and beautiful sterling silver SS Cars Ltd paper knife. Probably a presentation item that may have been contemporary with the inkwells, blotters, desk calendars and lighters of the period |
1934 |
SS Cars |
 |
 |
The very scarce greentone folder for the SS One Drop head Coupe - few examples of this item exist |
1935 |
SS One |
 |
 |
A rare SS Cars 1935 prestige catalogue
20 pages of data and illustrations designed around a silver and black deco theme
|
1935 |
SS Cars |
 |
 |
A scarce SS Cars 1935 leaflet in Dutch. 6 pages of data on the 1935 range
This leaflet also exists in an English language version
|
1935 |
SS Cars |
 |
 |
A scarce SS Cars 1935 leaflet. 6 pages of data on the 1935 range
This leaflet also exists in a Dutch language version
|
1935 |
SS Cars |
 |
 |
A very scarce SS Cars 1935 preliminary folder in browntone print
|
1935 |
SS Cars |
 |
 |
Original tool kit description and illustration taken from the 1935 S.S. Instruction Book
|
1935 |
S.S.I/II |
 |
 |
The folder for the SS 90, the only advertising item known to exist for this car. This folder is extremely rare
|
1935 |
SS90 |
 |
 |
A scarce greentone folder for the 1935 SS range including the Airline saloon. There has been a reproduction of this folder but it only has four pages
and is overprinted with a USA dealers stamp |
1935 |
SS Range |
 |
 |
Sheer beauty
of Line Airline Saloon and Open 4 Seater 4pp US - this is a reproduction |
1935 |
Saloon/Open 4 Seater |
 |
 |
Original letter to a USA customer who requested a catalogue confirming that a fully illustrated art catalogue had been sent |
1935 |
SS Cars |
 |
 |
SS1 Sports Tourer 2pp 'Motor' review |
1935 |
SS 1 |
 |
 |
An 'Autocar' magazine insert for the introduction of the SS Jaguar range in 1935 |
1935 |
SS Jaguar Range |
 |
 |
A 'Motor' magazine insert for the 1936 SS Jaguar range |
1936 |
SS Jaguar Range |
 |
 |
Two extremely rare copies (probably unique) of the original Trademark registrations for SS Cars
created by the United States Patents Office
|
1936 |
SS Cars |
 |
 |
Side-valve Chassis for 1936
2 door models 6pp |
1936 |
Airline/SS I / SS II |
 |
 |
'SS Cars 2.5L' Players cigarette card from 1936 |
1936 |
SS 2.5L Saloon |
 |
 |
'The Latest SS Jaguar' 1pp 'Motor' illustration |
1936 |
SS 3.5L Saloon |
 |
 |
The JAGUAR range prestige brochure for 1936. A beautiful item with imitation pigskin covers and embossed full size red and silver SS winged motif on the front
|
1936 |
SS Cars |
 |
 |
An SS100 tool kit made from as many original parts as possible - info supplied by Bob Brosen
|
1936-40 |
SS100 |
 |
 |
Models and Prices for 1936 8pp SS Cars brochure |
1936 |
SS Cars 1.5/2.5L |
 |
 |
'Correspondence' Some original letters from SS Cars Ltd and British Motors Ltd, their USA distributors |
1936-37 |
SS Jaguar |
 |
 |
SS Cars 2.5L Tourer 5 contemporary USA photographs of a 2.5 Litre SS Tourer |
1936 |
SS Cars |
 |
 |
An original photograph of the first 3.5L SS100, CKV 250 (39001) |
1937 |
SS100 |
 |
 |
The Lucas accessory catalogue for 1937. A valuable reference - lots of stuff in here used on the SS range.
|
1937 |
SS Cars |
 |
 |
The JAGUAR range prestige brochure for 1937. This is the 1936 edition but with a four page tabbed supplement marked '1937 Improvements' bound into the center detailing the model changes for 1937.
|
1937 |
SS Cars |
 |
 |
A rare prestige catalogue for the SS Jaguar range for 1937 this catalogue shows the first ever recorded use of a leaping cat by the Company, but the artist remains undiscovered |
1937 |
SS Jaguar Range |
 |
 |
S.S. Cars 3pp entry from 'The New Motoring Encyclopedia' of 1937 |
1937 |
SS Cars |
 |
 |
'Jaguar for 1937' Portfolio with 4 colour plates and price list for 1937 SS Jaguar range |
1937 |
SS Jaguar 1.5/2.5L |
 |
 |
'1938 1.5 Litre SS' An illustration by Frederick Gordon Crosby that appeared in 'The Autocar' magazine for September 24th 1937.
It shows the SS Jaguar 1.5 Litre chassis |
1937 |
SS Jaguar 1.5L |
 |
 |
SS1 - SS2
- single page scan provided by G Lrack |
???? |
SS1-SS2 |
 |
 |
Original colour and upholstery guide undated but believed to be for the 1937-38 model years. Contains actual leather samples and paint chips that have been stuck in rather than printed directly
|
1937 |
SS Cars |
 |
 |
Original letter to an Exeter customer who had been having some problems with his 2½ L Jaguar - the suggestion was he checked the plugs.... |
1937 |
SS Cars |
 |
 |
Magazine insert for the 1937 Motor Show Uses Gold and silver ink so most examples are usually scuffed |
1937 |
SS Jaguar Range |
 |
 |
Original colour and upholstery guide for the 1938-39 model years. Contains actual leather samples and paint chips that have been stuck in rather than printed directly
|
1938 |
SS Cars |
 |
 |
Jaguar
Range (SS Cars) 1938 brochure 12pp |
1938 |
SS Jaguar 1.5/2.5/3.5L, SS100 |
 |
 |
This beautifully illustrated catalogue for 1938 with thick black card covers was produced in large format and issued as a virtually identical version for 1939
|
1938 |
SS Cars |
 |
 |
'Introducing the Jaguar 1938 Range' Magazine flyer pullout 6pp |
1938 |
SS100 etc |
 |
 |
'Complete description of the Jaguar Range for 1939' A 1938 Jaguar reprint of an 'Autocar' series of articles. Stapled into custom card folder resembling an envelope and with an embossed green SS Jaguar logo |
1938 |
SS Jaguar |
 |
 |
Jaguar
1939 Models (SS Cars) brochure 10pp |
1939 |
SS Jaguar 1.5/2.5/3.5L, SS100 |
 |
 |
'JAGUAR' 1939 SS Jaguar Range 18pp - one of the last pre-war full colour brochures. There is another version for 1940 with a tabbed Appendix (gold printing on cover rather than silver). |
1939 |
SS Jaguar range |
 |
 |
Original letter announcing the 1½ L Saloon Special Equipment model will use Lucas P.80 rather than the 'Super Beam' headlamps previously announced |
1939 |
SS Cars |
 |
 |
An original letter and attachments setting out a Birmingham dealer's deliveries of SS saloons each week in August 1939 |
1939 |
SS Cars |
 |
 |
A unique unused invitation and ticket for the SS Cars Tenth Annual Outing to Blackpool on June 17th 1939 In the name of a 'J Watt', this was never used. A unique record of a works outing just before the onset of the second World War. Travellers had to be on Train B to get any meals on the way to Blackpool |
1939 |
SS Cars |
 |
 |
This very scarce and beautifully illustrated prestige showroom catalogue for 1940 with thick black card covers was
produced in large format and first issued in 1938. It has an additional 4-page tabbed insert describing the improvements for that year |
1940 |
SS Jaguar Range |
 |
 |
This very scarce catalogue with beige covers, printed in late 1939 for the war year of 1940,
was produced as the cheaper version of the full size prestige 1940 catalogue |
1940 |
SS Jaguar Range |
 |
 |
This catalogue with beige covers, probably printed in late 1944 or early 1945, may be one of the rarest of the early
Jaguar name catalogues. It has no Company address and still bears the SS logo in places.... |
1945 |
Jaguar Range |
 |
 |
A very rare folder from Jaguar Cars Distributers in Belgium for the Mark IV It also shows a Van Den Plas SS100 on the back page! |
1947 |
Mk IV/SS100 |
 |
 |
A
Different Breed of Cat article + pics
20pp US |
1965 |
Jaguar History |
 |
 |
'Jaguar Calendar Collection' A brilliant collection of airbrush drawings by John Beecham, originally used to illustrate the official Jaguar calendars,
brought together by Jaguar into a sumptuous green leather pillar-bound
album. Each postcard sized illustration is mounted on thick deckle-edged laid paper and fully
described. Only a few of the images are shown here. This is an item well worth collecting |
1990 |
All models |