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Jag-lovers brochures - SS Cars/SS Jaguar Index
 
 Section: SS Cars/SS Jaguar Index
 
Back to the Brochures Homepage
 
An SS Car Club Founders badge
We also have a selection of original literature
and memorabilia from the SS Car Club

Please see our large selection of original 1930s SS Cars magazine adverts
For a discussion on the difference between the pre and post-war SS/Jaguar saloons (1.5/2.5/3.5 Litre and/or (the models often known as) the Mk IV) see the Mark IV Section

SS Cars Ltd was formed in late 1933, however the SS model designation was in use from 1931 so the material listed here starts then.

Cover   Description or Title Date Models
The cover for this brochure Open in new window The first folder for the SS I. This folder carries both the distinctive new SS logo and the then current Swallow logo  1931 SS I
The cover for this brochure Open in new window The first folder for the SS II. This folder carries both the new SS and the then current Swallow logos. 1931 SS II
The cover for this folder Open in new window An original instruction leaflet for the RAG carburetter as used on all SS cars with the original sidevalve Standard engines 1932-35 SS Cars
The cover for this folder Open in new window A large format folder introducing the 1933 S.S.I and S.S.II Sports range 1933 Swallow Coachbuilding
The item Open in new window An original letter from and personally signed by William Lyons to a member of staff ('Bate') thanking him for his service in the works Fire Brigade during the war. Also shown are Mr Bates original invitation to join the then Swallow Coachbuilding Company in 1934, his SS Cars Ltd pass with its special Fireman's Permit, and his copy of the company's Mutual Aid Fund for War Damage Rules and Benefits booklet. It shows him to be a fully paid up member 1934-1944 Swallow/SS Cars Ltd
1st page for this entry Open in new window Original tool kit descriptions for S.S. I and S.S. II taken from the original 1933 S.S. Instruction Book 1933 S.S.I/II
The cover for this brochure Open in new window A very unusual 'User Car Show' card that would have originally been hung over the radiator of the car it gave details for. Later, the company produced Glass's Guide 1934 SS Cars
The cover for this brochure Open in new window An extremely rare copy of the first issue (Vol 1 No 1) of the official 'SS Magazine'. Only two copies of this magazine are currently known to exist - this one and a copy of No 2 1934 SS Cars
The cover for this manual Open in new window Complete 1934 SS I/II original Instruction Manual. This is more of a mini-service manual than an owners manual. 1934 SS I/II
The cover for this brochure Open in new window A very scarce SS cars full catalogue for 1934. Protected in a oystershell like heavy cover with cord binding and embossed SS logo in green, this is the prestige catalogue that was given out to serious customers that year 1934 SS Range
The cover for this brochure Open in new window A very scarce SS Cars flyer that was almost certainly issued as an addenda to the prestige main catalogue for 1934 1934 SS Cars
The cover for this brochure Open in new window 'The SS 1934 - Cars of a Distinctive Class' Very large (32" x 22" unfolded) and rare coloured complex broadsheet for complete 1934 Swallow Coachbuilding range 1934 SS I/SS II
The inkwell Open in new window A glass inkwell with black bakelite cover having the SS logo moulded in 1930s SS Cars
The cover for this brochure Open in new window 20 H.P. S.S.l Saloon 2pp 'Motor' review 1934 SS 1
The cover for this brochure Open in new window A very scarce Dutch language SS Cars folder from 1934 1934 SS Cars
The item Open in new window Original letter as received by Ekco confirming that they will fit their latest radio to Mr William Walmsley's car for test. William Walmsley was William Lyon's co-director at the time and a founder company member. Plus the cc reply acknowledging the letter 1934 SS Cars
The item Open in new window Original letter to a USA customer (Mr J Elbert who was a famous car collector of the period) enclosing an illustrated leaflet of SS Cars 1934 SS Cars
The letter Open in new window Original letter to a USA customer (Mr J Elbert who was a famous car collector of the period) enclosing literature on SS Cars 1934 Swallow
The paperknife Open in new window A rare and beautiful sterling silver SS Cars Ltd paper knife. Probably a presentation item that may have been contemporary with the inkwells, blotters, desk calendars and lighters of the period 1934 SS Cars
The cover for this brochure Open in new window The very scarce greentone folder for the SS One Drop head Coupe - few examples of this item exist 1935 SS One
The cover for this brochure Open in new window A rare SS Cars 1935 prestige catalogue 20 pages of data and illustrations designed around a silver and black deco theme 1935 SS Cars
The cover for this brochure Open in new window A scarce SS Cars 1935 leaflet in Dutch. 6 pages of data on the 1935 range This leaflet also exists in an English language version 1935 SS Cars
The cover for this brochure Open in new window A scarce SS Cars 1935 leaflet. 6 pages of data on the 1935 range This leaflet also exists in a Dutch language version 1935 SS Cars
The cover for this brochure Open in new window A very scarce SS Cars 1935 preliminary folder in browntone print 1935 SS Cars
1st page for this entry Open in new window Original tool kit description and illustration taken from the 1935 S.S. Instruction Book 1935 S.S.I/II
The cover for this brochure Open in new window The folder for the SS 90, the only advertising item known to exist for this car. This folder is extremely rare 1935 SS90
The cover for this brochure Open in new window A scarce greentone folder for the 1935 SS range including the Airline saloon. There has been a reproduction of this folder but it only has four pages and is overprinted with a USA dealers stamp 1935 SS Range
The cover for this brochure Open in new window Sheer beauty of Line  Airline Saloon and Open 4 Seater 4pp US - this is a reproduction 1935 Saloon/Open 4 Seater
The item Open in new window Original letter to a USA customer who requested a catalogue confirming that a fully illustrated art catalogue had been sent 1935 SS Cars
The cover for this brochure Open in new window SS1 Sports Tourer 2pp 'Motor' review 1935 SS 1
The cover for this brochure Open in new window An 'Autocar' magazine insert for the introduction of the SS Jaguar range in 1935 1935 SS Jaguar Range
The cover for this brochure Open in new window A 'Motor' magazine insert for the 1936 SS Jaguar range 1936 SS Jaguar Range
The cover for this brochure Open in new window Two extremely rare copies (probably unique) of the original Trademark registrations for SS Cars created by the United States Patents Office 1936 SS Cars
The cover for this brochure Open in new window Side-valve Chassis for 1936  2 door models 6pp 1936 Airline/SS I / SS II
The cover for this brochure Open in new window 'SS Cars 2.5L' Players cigarette card from 1936 1936 SS 2.5L Saloon
The cover for this brochure Open in new window 'The Latest SS Jaguar' 1pp 'Motor' illustration 1936 SS 3.5L Saloon
The cover for this brochure Open in new window The JAGUAR range prestige brochure for 1936. A beautiful item with imitation pigskin covers and embossed full size red and silver SS winged motif on the front 1936 SS Cars
1st photo for this entry Open in new window An SS100 tool kit made from as many original parts as possible - info supplied by Bob Brosen 1936-40 SS100
The cover for this brochure Open in new window Models and Prices for 1936 8pp SS Cars brochure  1936 SS Cars 1.5/2.5L
The cover for this brochure Open in new window 'Correspondence' Some original letters from SS Cars Ltd and British Motors Ltd, their USA distributors 1936-37 SS Jaguar
The cover for this brochure Open in new window SS Cars 2.5L Tourer 5 contemporary USA photographs of a 2.5 Litre SS Tourer 1936 SS Cars
The photogrpah Open in new window An original photograph of the first 3.5L SS100, CKV 250 (39001) 1937 SS100
The cover for this brochure Open in new window The Lucas accessory catalogue for 1937. A valuable reference - lots of stuff in here used on the SS range. 1937 SS Cars
The cover for this brochure Open in new window The JAGUAR range prestige brochure for 1937. This is the 1936 edition but with a four page tabbed supplement marked '1937 Improvements' bound into the center detailing the model changes for 1937. 1937 SS Cars
The cover for this brochure Open in new window A rare prestige catalogue for the SS Jaguar range for 1937 this catalogue shows the first ever recorded use of a leaping cat by the Company, but the artist remains undiscovered 1937 SS Jaguar Range
The cover for this brochure Open in new window S.S. Cars 3pp entry from 'The New Motoring Encyclopedia' of 1937 1937 SS Cars
The cover for this brochure Open in new window 'Jaguar for 1937' Portfolio with 4 colour plates and price list for 1937 SS Jaguar range 1937 SS Jaguar 1.5/2.5L
The cover for this brochure Open in new window '1938 1.5 Litre SS' An illustration by Frederick Gordon Crosby that appeared in 'The Autocar' magazine for September 24th 1937. It shows the SS Jaguar 1.5 Litre chassis 1937 SS Jaguar 1.5L
The cover for this brochure Open in new window SS1 - SS2   - single page scan provided by G Lrack ???? SS1-SS2
The cover for this brochure Open in new window Original colour and upholstery guide undated but believed to be for the 1937-38 model years. Contains actual leather samples and paint chips that have been stuck in rather than printed directly 1937 SS Cars
The item Open in new window Original letter to an Exeter customer who had been having some problems with his 2½ L Jaguar - the suggestion was he checked the plugs.... 1937 SS Cars
The cover for this brochure Open in new window Magazine insert for the 1937 Motor Show Uses Gold and silver ink so most examples are usually scuffed 1937 SS Jaguar Range
The cover for this brochure Open in new window Original colour and upholstery guide for the 1938-39 model years. Contains actual leather samples and paint chips that have been stuck in rather than printed directly 1938 SS Cars
The cover for this brochure Open in new window Jaguar Range (SS Cars) 1938 brochure 12pp  1938 SS Jaguar 1.5/2.5/3.5L, SS100
The cover for this brochure Open in new window This beautifully illustrated catalogue for 1938 with thick black card covers was produced in large format and issued as a virtually identical version for 1939 1938 SS Cars
The cover for this brochure Open in new window 'Introducing the Jaguar 1938 Range' Magazine flyer pullout 6pp 1938 SS100 etc
The cover for this brochure Open in new window 'Complete description of the Jaguar Range for 1939' A 1938 Jaguar reprint of an 'Autocar' series of articles. Stapled into custom card folder resembling an envelope and with an embossed green SS Jaguar logo 1938 SS Jaguar
The cover for this brochure Open in new window Jaguar 1939 Models (SS Cars) brochure 10pp  1939 SS Jaguar 1.5/2.5/3.5L, SS100
The cover for this brochure Open in new window 'JAGUAR' 1939 SS Jaguar Range 18pp - one of the last pre-war full colour brochures. There is another version for 1940 with a tabbed Appendix (gold printing on cover rather than silver). 1939 SS Jaguar range
The item Open in new window Original letter announcing the 1½ L Saloon Special Equipment model will use Lucas P.80 rather than the 'Super Beam' headlamps previously announced 1939 SS Cars
The item Open in new window An original letter and attachments setting out a Birmingham dealer's deliveries of SS saloons each week in August 1939 1939 SS Cars
The cover for this item Open in new window A unique unused invitation and ticket for the SS Cars Tenth Annual Outing to Blackpool on June 17th 1939 In the name of a 'J Watt', this was never used. A unique record of a works outing just before the onset of the second World War. Travellers had to be on Train B to get any meals on the way to Blackpool 1939 SS Cars
The cover for this brochure Open in new window This very scarce and beautifully illustrated prestige showroom catalogue for 1940 with thick black card covers was produced in large format and first issued in 1938. It has an additional 4-page tabbed insert describing the improvements for that year 1940 SS Jaguar Range
The cover for this brochure Open in new window This very scarce catalogue with beige covers, printed in late 1939 for the war year of 1940, was produced as the cheaper version of the full size prestige 1940 catalogue 1940 SS Jaguar Range
The cover for this brochure Open in new window This catalogue with beige covers, probably printed in late 1944 or early 1945, may be one of the rarest of the early Jaguar name catalogues. It has no Company address and still bears the SS logo in places.... 1945 Jaguar Range
The cover for this brochure Open in new window A very rare folder from Jaguar Cars Distributers in Belgium for the Mark IV  It also shows a Van Den Plas SS100 on the back page! 1947 Mk IV/SS100
The cover for this brochure Open in new window A Different Breed of Cat article + pics 20pp US  1965 Jaguar History
The cover for this brochure Open in new window 'Jaguar Calendar Collection' A brilliant collection of airbrush drawings by John Beecham, originally used to illustrate the official Jaguar calendars, brought together by Jaguar into a sumptuous green leather pillar-bound album. Each postcard sized illustration is mounted on thick deckle-edged laid paper and fully described. Only a few of the images are shown here. This is an item well worth collecting 1990 All models

Caution: accurate colour reproduction of any brochure is not guaranteed - you are advised to obtain an original brochure or consult a Jaguar dealer for this
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